Prep Pan - Lightly butter and line a 9x4x4 inch pullman loaf pan or a regular 9x5 inch loaf pan with parchment paper.
Roll into Rectangle - Remove dough from the fridge and place on a lightly floured work surface. Use a rolling pin and roll the dough into roughly a 13x21 inch rectangle.
Add Nutella - Evenly spread ½ the Nutella mixture on top of the dough, leaving a small border all around.
Roll into Rectangle Again - Fold the dough over in 3rds, like folding a letter. See photos in the post for reference. Next, roll the dough out to roughly an 11x16 inch rectangle.
Add more Nutella - Evenly spread the remaining Nutella mixture over the top of the dough. Spread all the way to the edges, except for the top edge.
Shape - Tightly roll the dough into a log, widthwise (short side). Then with a sharp knife, slice the log in half, lengthwise exposing the layers upright. Lay one piece of dough on top of the other to form an X. Twist the pieces of dough onto itself and pinch the ends to keep it in place.
Proof - Transfer the babka into your prepared loaf pan. Cover with plastic wrap that has been lightly sprayed with oil, and allow to nearly double in size. Timing can vary depending on the weather and your kitchen's temperature, but the cold dough can take 1.5 to 2 hours.
Preheat Oven - With 15 minutes left of proofing, preheat the oven to 350ºF (180ºC).
Add Streusel - When you are ready to bake, brush the babka with milk. Remove the streusel from the fridge and evenly sprinkle the top with all the streusel. It may seem like a lot, but you'll want it all on there.
Bake - Bake the babka in your preheated oven for 40 to 55 minutes or until the internal temperature reads 185ºF (85ºC). Do not overbake. Mine took nearly 50 minutes. Loosely tent with foil after 25 to 30 minutes, to prevent the top from browning to quickly. Cool - Let the bread cool in the pan for 10 minutes, then carefully remove the babka from the pan and set on a wire rack to cool completely or serve slightly warm. Use a sharp serrated knife to slice and enjoy!